Cut through in an age
of Gen AI
Insight and tools to deliver best-in-class
Financial Thought Leadership
Cut through in an age
of Gen AI
Insight and tools to deliver best-in-class
Financial Thought Leadership
Financial content marketers face an inflection point:
Thought leadership is a key differentiator
As incumbent FS brands face disintermediation, 66% of FS clients seek differentiated insight in their decision to award business.
Cut through the GenAI content tsunami
With $30bn spent on Financial Content Marketing and 89% of marketers using AI content creation tools, competitive cut-through is critical.
Struggle to justify content ROI
Thought Leadership has an ROI of 156% but marketers struggle to convince skeptical stakeholders. <20% of CEOs rate CMOs as able to align company goals to marketing actions.
We help ambitious marketers and their agency partners accelerate their strategic impact
We have 30+ years’ experience delivering content strategies for 100+ of the world’s leading financial brands across Investment and Corporate Banking, Asset Management, Wealth, Small Business, Insurance and Retail.
We provide the strategy and insight tools to deliver content cut-through and ROI in an age of Gen-AI.
1. Benchmark and demonstrate the business impact of your TL
Our definitive FS Sector Thought Leadership Benchmarks help you assess performance, identify priority enhancements, get best-in-class inspiration, gain recognition and prove impact.
2. Refine Your Content White Space
Our Persona Portal highlights the depth needs, hurdles and preferences of priority FS audiences. Overlayed with the competitor map, it identifies white space territories and differentiated activation opportunities.
3. Road Test your Content Propositions and fuel your ABM
Our data-validated, persona-driven GenAI-driven virtual ClientPanel brings the voice
of client into the campaign planning room. It allows you to test and refine messaging
and fuel your ABM.